I have just written an article about the latest news on Foursquare, above all about the new #4sqFF for lists (university-created).
In Italy (and in many other European Country) any Universities or Museums or Creative Magazines use a Foursquare-Marketing Strategy.. The reason why is they don’t know Foursquare and, in case they know it, they don’t believe in its potentials for connecting people and brands.
This let me think that creativity is really one of the main pillar of a digital and social media marketing strategy. Without creativity, a social network is just a passive tool in the hand of a brand.
But then, why still so few brands (mid-size companies, museums, magazines, etc) believe in the unconventional communication power of social media? Everything you can guess is possibile with the web.
Brands (or public institutions) are often too afraid to take risks, to explore new paths outside the box. And so, we don’t innovate. As Steve Jobs said, we have always to find new uses for old tools. This is the only way Humanity can progress, step by step.
After writing my article about Foursquare, I find the 5 Rules for a Creative Culture on “Exist“. I want to share with you these 5 tips from MailChimp on creating a creative culture… Be very creative people! #VCP
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